Institutional Identity / Graphic Standards

Branding is an all-encompassing ideal, the embodiment of a company or organization that, through consistency, becomes familiar to its audiences—over time—and is instantly recognizable.

The University of Pittsburgh brand signifies academic strength, pioneering research, and outstanding community outreach. Our brand is our overall image—the persona of the University as the rest of the world sees, knows, and experiences us. It is what we do, what we believe, and who we are.

Each day Pitt people uphold the University’s values by protecting and preserving a graphic standards perspective. It is essential that we all do our part to fully and effectively implement Pitt’s institutional identity—and thereby distinguish the Pitt brand.

Institutional Identity and Graphics Standards

Download the Institutional Identity Principles and Applications in PDF format. This document was updated in November 2017.