Web Standards & Best Practices

A successful website provides visitors with an intuitive, engaging, and enjoyable user experience—which requires an informed and thoughtful presentation of content. Web publishers must understand their audience and how visitors interact with online content in different ways.

Embracing the standards and best practices outlined here will help your online communications shine. Following standards and best practices will help you meet and maintain accessibility requirements and avoid common missteps that lead to a poor user experience.

University Communications gives Pitt units support and guidance in creating successful online interactions and advancing the University's brand and reputation. Please contact us if you have questions or feedback. We're happy to discuss your online communication goals, and how our team can help.

Online Graphic Standards

Following Pitt graphic standards helps to ensure that sites properly represent the University and offer a consistent and familiar user experience. Specifically created for online use, these standards will help your site or email look its best on all devices and formats. Learn more about the online graphic standards.

Web Publishing Best Practices

Make sure that your site is easy to use, performs well in search engine optimization, and offers an engaging user experience across all devices. Our guide to best practices for web publishing will help you provide visitors with a successful user experience and an effective site.

Guide to Building a Site with a University Web Theme

University Communications recommends that units take advantage of Pitt web themes. The graphic themes are very flexible, include a user-friendly content management system, and are available to units at no cost. In order for sites to be successful when using these themes, it is important publishers follow our guidelines for how best to build and implement sites