Branding and Identity

The University of Pittsburgh brand is our overall image—the persona of Pitt as the rest of the world sees, knows and experiences us. It is what we do, what we believe, and who we are.

Each day, Pitt people uphold the University’s values by protecting and preserving its graphic standards. It is essential that we all do our part to fully and effectively implement Pitt’s institutional identity—and thereby distinguish the Pitt brand.

Cathedral of Learning
Living Our Brand

A brand is an enduring platform that articulates an organization's unique identity and point of view. It helps an organization connect with many broad, diverse communities through informed and relevant interactions.

Writing Style Manual

The University of Pittsburgh Writing Style Manual is a comprehensive road map to the style guidelines adopted by Pitt for promotional materials as well as websites that carry the University of Pittsburgh name.