Branding and Identity

The University of Pittsburgh brand is our overall image—the persona of Pitt as the rest of the world sees, knows, and experiences us. It is what we do, what we believe, and who we are.

Each day, Pitt people uphold the University’s values by protecting and preserving its graphic standards. It is essential that we all do our part to fully and effectively implement Pitt’s institutional identity—and thereby distinguish the Pitt brand.

Institutional Brand Assessment

The University of Pittsburgh recently completed an institutional brand assessment. The Office of University Communications is working through the application of the assessment recommendations. We are developing guidance on how to use the shield, fonts, colors, and other elements associated with the new branding and will make these resources available on our Web site in the near future.
Please bear with us as we work through the transition to our exciting new brand.

Institutional Identity

Pitt's seal, signature, marks, and colors are emblematic of our brand identity. University Communications maintains stewardship of these visual elements and can provide guidance on their proper use. We are currently reviewing the institutional identity and anticipate changes later this year.

View Pitt's marks by downloading or referring to the University Identity—At a Glance document. This document is not all-inclusive but it does provide a quick look at the most commonly used versions of our University marks. A separate Examples of Usage document shows how the seal, signature, and wordmarks can be combined with University unit names for various applications.

For print uses, you may download high-resolution Pitt institutional identity marks. For online use, please refer to our Web graphic standards and Web design themes.

"Script Pitt" is primarily used by Pitt Athletics, but limited use is permitted for schools, departments, centers, institutes and regional campuses. Please refer to the "Script Pitt" logo usage guide for details.

If your project requires the use of Pitt marks other than those that are available here or has long-term use that may require updated marks and colors, please email Kate Ledger with details.

The University has a number of trademarks and copyrights in place. If you’re interested in creating a new trademark or copyright for marketing purposes, please email Kate Ledger with details.

Writing Style Manual

The University of Pittsburgh Writing Style Manual is a comprehensive road map to the style guidelines adopted by Pitt for promotional materials as well as Web sites that carry the University of Pittsburgh name. We are currently revising the manual and will provide updates later this year.